Hey, I’m Sophie! the face behind Roo’s Little Magic, a small business born from my love of all things Disney, creativity and a little bit of everyday magic.

Based in Hampshire, England, I started Roos Little Magic with a dream of creating fun, colourful and magical accessories that bring a little extra joy to your park days or everyday life. 

But the name? It’s inspired by my little girl, Romy, who we lovingly call Roo. She’s the inspiration behind this little dream and the magic that makes it all so special✨

Whether you’re planning your next Disney adventure or simply looking for something to brighten your day, I’m so happy you’re here.

Thank you for supporting my little business and being part of our journey. Welcome to the magic — you’re officially part of the Roo Crew! 💖

Soph x